Article By Connor Blenkinsop
A crypto exchange platform has established a sponsorship deal with an English Premier League football club and is celebrating after its 200,000th user registered with its service.
CoinDeal’s partnership with Wolverhampton Wanderers has resulted in its branding featuring prominently on the team’s kit, and a promotional video released at the start of February has gone viral, attracting over 400,000 views on YouTube.
The 37-second spot, partially filmed at the Wolves’ ground at Molineux Stadium, their home for 130 years, aims to highlight the fast verification, vast payment methods, attentive support team and absolute security that CoinDeal says it offers.
CoinDeal says that the ad — featuring world-renowned player Ruben Neves — was designed to “emphasize the values of both worlds: cryptocurrencies and football.”
The company says it has made history by becoming the first crypto exchange to ever sponsor a Premier League team. The Wolves were promoted to the Premier League after winning the Championship in the 2017/18 season — and now, the football team and their sponsor are part of a league that attracts hundreds of millions of viewers.
The collaboration could help introduce new audiences to cryptocurrencies — a boost in the quest for the mainstream adoption that has proven so elusive for the industry. CoinDeal says its business has gone from strength to strength despite launching in a challenging market, achieving growth as rivals lay off staff and shut down.
Katejan Mackowiak, one of the three Poles who founded CoinDeal, said: “Wolves got interested in cryptos as we became fans of Wolverhampton. You should see out office on the day of the game — everyone gets excited. During the match we have something like a hotline commenting on the play.”
According to CoinDeal, its branding on the Wolves’ football kits had more than 528,000 exposures from June 1 to Nov. 30, with a gross media value of more than 18 million euros ($23.7 million).
Dynamic and developing
CoinDeal says that, despite the recent slowdown in the crypto market, its business is “dynamically and gradually developing” — and the momentum has been buoyed further by its sponsorship of the Wolves.
The exchange was launched in March 2018. Since then, it has comfortably made its way into CoinMarketCap’s top-100 cryptocurrency exchanges based on trade volume. CoinDeal says its development is driven by “a team of passionate crypto enthusiasts” who have a firm belief in the great potential that blockchain has for the financial sector.
Presently, CoinDeal offers more than 40 cryptocurrency pairs — covering popular assets such as Bitcoin, Ethereum and Litecoin, along with a plethora of fiat currencies — including euros, dollars, sterling, Polish zloty and the Russian rouble — with more going to be added in the coming month. It says that a monthly vote that enables users to choose which cryptocurrency should be added to the platform next is one of the ways it stands out from competitors.
In February, CoinDeal launched its Premium version for more demanding users, which offers a more extensive control panel, dedicated ticket-lines, a private channel on Telegram and faster verification. The company says more than 1.5 percent of its users have become Premium members so far.
In the near future, CoinDeal’s team plans to release its own token designed to unlock new features on its platform. It also has plans to obtain all the necessary certificates and permits that will enable to operate in the United States and open up to American users.
When it comes to security, the exchange says it protects users by enforcing complex password requirements and two-factor authentication — along with email confirmations whenever a withdrawal needs to be made. Further checks are also put into place when a user logs in from a different IP address than they usually do.