News by Forbes: Joresa Blount
Nearly everyone in the world uses messenger apps today. From Whatsapp to Facebook Messenger and WeChat, each application offers different features around the core functionality of chatting. In WeChat’s case, they have turned to social commerce allowing for instant payments to be conducted directly from a smartphone. Businesses also actively market their services and connect with their communities directly from WeChat’s application.
The strategy used by WeChat was to merge commerce and communication. Despite the critical mass reached by some of the apps, there are still issues with many. For example, communication barriers and poor language settings often keep users off of certain foreign apps. This has allowed for new entrants to come in and disrupt the market.
One such company, Tirus, is looking to use a real estate and IT offering to give users an economic incentive to use their chat application. Additionally, community will be very important. According to Tirus CEO Andrey Zaitsev, his mission is to create a community of financially independent people with whom you can not only participate in new projects, but also relax, travel, and engage in your own personal and professional development.
To find out more about his vision, Andrey Zaitsev shared some of his insight into communities, technology, and creating more value in a crowded market.
Joresa Blount: What are some key features of Tirus that differentiates itself from WeChat?
Andrey Zaitsev: First of all, Tirus is hyper-localized and helps solve one of the biggest challenges seen with current messenger apps, languages. Users should be able to type in their native language and have it instantly converted by the time it reaches the recipient that speaks a different language.
Imagine the potential here for businesses and customers as well. Instant translation will open borders and allow commerce without any common barriers to entry that we see around language challenges. This is an important feature that Tirus will offer and one that is considered to be a core part of the app’s functionality.
The second key feature of Tirus is the ability to earn money for all messenger users. Each user becomes a partner of the company and all existing businesses, including the real estate sector.
Joresa: Can you expand on that? How does real estate fit in?
Andrey: Sure, Tirus has a significant interest in various real estate entities that users will have access to. For example, one of the main activities of Tirus is the market for profitable housing. At the moment, the company’s partners are Konak Construction, one of the largest developers in Turkey, and Hayat Estate, an international developer with a sixteen-year history. The plans include the creation of a construction alliance with partners around the world. In October, the launch of a food company related to healthy nutrition and food supplements will take place as well.
Our goal is that Tirus will become not only a major center of mobile commerce, which will help achieve true financial independence, but also a place where such people can find each other and maintain comfortable communication, regardless of the language spoken.
Joresa: What other activities will the holding company participate in?
Andrey: Tirus will also operate a fund, the Tirus fund, which will be banked in Switzerland upon final signing of a pending agreement. Raised funds will be used to conduct hackathons to search for ideas of relevant IT developments and their further implementation.
I plan on giving 10% of my earnings to orphanages.
The analysis of the IT market and the search for ideas and teams for hackathons will be handled by both full-time specialists and partner companies. There is already an agreement with the founders of Blockchainhouse, Alexander Gladskikh and Mikhail Filippov. Their company has gathered extensive experience in the spheres of venture capital markets and IT startups. We will look to further build out similar partnerships to have world class talent supporting our activities.
Joresa: Can you give readers an idea of how this idea started and your background?
Andrey: Sure, my big success came in network marketing. After starting in 2009 and learning the industry, I eventually joined a company focusing on healthy nutrition and food supplements. In just five months in 2015, I grew my team and community to over 65 thousand people around the world. This led to a total turnover of $3.5 billion and I became a multi-millionaire.
It was about this time when I started focusing more on blockchain and developed a strong passion for it. I started introducing my community to blockchain and started actively speaking about it during international conferences. Thankfully, I was not shy of recommending certain projects to people and some of those went on to grow over 8000% during the cryptocurrency run of 2017. Many members of my community were forever thankful.
Outside of blockchain and Tirus, I own a company called Paystarts, which is a bank and payment system. This has helped me understand the fintech components of Tirus.